Whenever the subject of elections comes up on news programmes, and in the last few months it has come up quite a lot, few terms provide as much grist for the pontificating punditry mill as ‘swing voters’.
Who and where these voters are, what they want, how they lean, and who they will finally cast their lot with, and their ballots for, is the source of endless, and sometimes heated commentary on TV.
In simple terms, swing voters are, as the name implies, those whose allegiance is not set in stone, and whose ambivalence makes them, theoretically at least, persuadable.
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