The number one purpose of packaging is to protect the product.
Throughout the supply chain – from design and manufacture through to filling and shipping – this is the golden rule. And in the pharmaceutical sector, the stakes are high.
“The demands are more critical than FMCG,” explains packaging consultant Neil Farmer. “Given the nature of the product, there is a greater need for security and safety. But I believe there’s a lot of room for innovation in this area and there are brilliant new ideas in pharma.”
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